La Capitol Federal Credit Union began a member appreciation program in 2020 as a monetary reward. Five years later, the program has returned more than $1.5 million to accountholders including $301,000 in 2025.
Membership Rewards represent the trust members have in La Capitol and the earnings they unlock through continued use of the credit union’s products and services.
La Capitol links rewards to five categories of accounts: checking, savings, auto loans, credit cards, and mortgages. The more La Capitol products a member has, the more they can earn in rewards. “We deeply value our members,” La Capitol President and CEO Michael Hooper said. “Over the past five years, we have demonstrated La Capitol’s commitment to improving our members’ financial well-being.”
Showing appreciation to members is not just a kind gesture — it is at the heart of what makes communities strong. “At La Capitol, every member is a co-owner, and when we celebrate them, we are reinforcing the spirit of partnership that sets us apart from traditional banks,” Hooper said. Recognizing our members helps build trust, deepens relationships, and ensures that our credit union truly reflects their needs and values.”
La Capitol distributed Membership Rewards to 10,667 members in 2025.