OnPath Credit Union Launches Bold Brand Refresh Empowering Members and Communities
Metairie, LA – Jan 15, 2025 – OnPath Credit Union is proud to announce the launch of its comprehensive brand refresh, marking a new chapter for the organization. Following the successful merger with Louisiana Federal Credit Union, this initiative reflects a unified vision that combines the spirit of both merging credit unions and a renewed commitment to empowering its members.
A Refreshed Identity with a Clear Mission
The rebranding initiative underscores OnPath Credit Union’s dedication to providing personalized financial solutions and fostering lasting relationships. Every aspect of the refresh—from the modernized logo to enhanced member tools—was designed to align with the merged credit union’s mission of enabling financial confidence.
OnPath Credit Union’s new tagline, ‘Redefining What’s Possible,’ reflects the credit union’s dedication to empowering members by helping them achieve their financial goals and discover new opportunities they may not have previously considered.
Highlights of the Brand Refresh:
- Modernized Logo: The updated logo represents growth, connection, and progress, encapsulating the spirit of collaboration and innovation that defines OnPath Credit Union.
- Enhanced Member Experience: Its improved digital platforms provide seamless, intuitive tools to simplify financial management and offer personalized guidance tailored to individual needs.
- Renewed Commitment to Community: OnPath Credit Union continues to prioritize community impact through financial education, local events, and initiatives that drive meaningful change.
- Fully Bilingual Websites: In addition to our new English-language website, OnPath Credit Union launched a fully developed Spanish-language twin site. This isn’t just a microsite; it’s a full-featured platform designed to meet the needs of their Spanish-speaking members. To explore the Spanish-language site, visit BeOnPath.org/es.
- New branches (coming soon): Future locations in Gonzales and Kenner will feature open lobbies, private offices, and both drive-up and indoor interactive teller machines (ITMs)—designed for convenience.
Celebrating a New Era
“This brand refresh is a celebration of our united purpose and collective passion,” said Jared Freeman, CEO of OnPath Credit Union. “It reflects our commitment to merging our strengths, honoring our shared legacy, and building a future that empowers our members and uplifts the communities we serve.” To celebrate this milestone, OnPath Credit Union will host community events to connect members with its team.
About OnPath Credit Union
OnPath Credit Union rose from the docks of Avondale Shipyards Inc., as ASI Federal Credit Union in 1961. Louisiana Federal Credit Union, a division of OnPath CU was originally established in 1935, as Norco Refinery Employees Federal Credit Union. By June 2025, the two entities will operate as one under the name of OnPath Credit Union. The combined credit union will have 15 retail branches across the state of Louisiana, providing an extensive range of personal and commercial banking products. Their mission is to be financial advocates for their members and the communities they serve. For more information, visit BeOnPath.org.